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Brand. Balance.

Issue No. 41 — Rolex 22,50 20,25 In stock Add to bag

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Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing.
More about this issue
Brand. Balance. Issue No. 41 — Rolex
22,50 20,25 Add to bag

More about this issue

Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

Details

Page number 142
Language English
Printing country South Korea
Publication date November 1, 2015

More about Brand. Balance.

B is and ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

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